Our story

A young boy is sleeping in a bed, cuddling a plush sloth toy.

Do you remember that feeling of being perfectly safe and warm? That deep, childhood sense of security? That feeling inspired the creation of the Huggie Bud. We set out to design a plush friend that could deliver therapeutic warmth while tapping into that powerful feeling of nostalgia. Our goal was to create a buddy that feels like it’s been waiting for you all day—ready to offer comfort after a long day of work, school, or play. Every stitch and every grain inside is meant to bring you back to a state of simple, warm happiness. Welcome this special kind of hug into your home; welcome your new Huggie Bud.